Search engine optimization (SEO) is the practice of ensuring a website and its pages rank highly in search engines’ results pages when people perform relevant searches for targeted terms, driving targeted traffic directly to it and ultimately leading to more business for the organization. SEO forms part of any digital marketing strategy.
There are various strategies you can employ to boost SEO, with some more effective than others. When selecting tactics that provide maximum benefit to your business, such as implementing a robust link building campaign or developing engaging content for social media promotion purposes.
SEO (Search Engine Optimization) should be included as part of any digital marketing campaign as it allows businesses to rank higher in Google organic search results, thus leading to free recurring traffic month after month. In order to be successful with SEO, one must understand how search algorithms operate and what factors contribute to rankings.
Google uses an algorithm that works in real-time when someone types into its search bar a query that triggers its real-time algorithm to locate relevant information based on keywords entered into its search box. After scanning the web for this information, it brings it back to users via search results.
To increase your search engine results page ranking, it is critical that you include relevant keywords in your content and optimize your web page using them – for instance in titles, meta descriptions, slugs and H1 tags among others. It is also essential that good SEO writing goes beyond simply targeting keyword phrases – rather, readers need valuable content written with compelling and informative material which provides value to them.
Today’s best SEO copywriters understand the intent behind every keyword they target, writing content that addresses those questions directly – this practice is called keyword intent and sets new standards of high-quality SEO writing.
Answer The Public can help you quickly identify search terms to target, by scanning the internet for commonly asked questions on any given topic. Once you’ve discovered potential targets, use tools like Google Keyword Planner to view average monthly searches of each phrase; this can give a good indication of their competitiveness – more competitive keywords may prove more challenging to rank for; targeting less competitive terms increases your odds of landing an impressive spot on Google results pages.